For a normal internet user, email is just about sending and
receiving messages, sharing files and using some other handful of functions.
But for a marketer, it has great potential which if tapped and could turn
around the fortunes of a company by bringing more customers, increasing web
traffic, rise in sales and increasing mind recall. Now, you must be wondering
how an email can accomplish tasks for which giant companies spend billions of
dollars. Well, the fact is that it can be achieved by using an email marketing tools.
An email marketing tool makes use of an email to convey,
popularize and promote an idea, product or service. Though there are many email
marketing players in the market, Redcappi distinguishes itself by offering innovative
bundle of services. Its email marketing
software differentiates itself from the others in the market through the
following points:
Simplicity
An email platform attains popularity only if it is simple
enough to be operated by a person with no technical knowhow. A number of
clients who are willing to use email marketing are businessmen or entrepreneurs
with limited knowledge of software applications. Therefore, it is very
important for an email marketing platform to be simple. The idea is that ‘easier
it is to understand, more it is experimented with’. Therefore, simple email marketing platform is a
must. Considering clients who wish to
scrutinize the service before using, RedCappi also offers free email marketing package which allows users to send emails to
a limited number of contacts.
Function
Rich
Simplicity doesn’t mean that an email marketing company can get away with products with limited
functions and formatting tools. Email marketing software needs to have
formatting tools that gives user the freedom to experiment. There should be
scope for company logo insertion, theme insertion, color scheme alterations,
social media integration and other necessary formatting tools. Drag & Drop
interface is quite popular nowadays and it is one of the areas in which
RedCappi scores.
More than
Just Email
The job of email marketing services doesn’t end by just making and sending emails. Marketers
also need to track the performance of their campaigns through statistical data.
Number of opens, clicks, bounces and unsubscribes are very crucial for making
future decisions related to email marketing. Information on links that people
clicked on also comes handy for future strategy making. Moreover, with such
statistics options, one can also compare the performance of two projects to
draw conclusions.
CAN -SPAM
laws
Nothing is bad than an email marketing campaign ending up in
spam rather than inbox. This also hurts the reputation of a company. Therefore,
it is very crucial that campaign should be in compliance with CAN -SPAM laws.
Single click unsubscribe button is very effective in dealing with such laws.
Being in the field of email marketing from a long time, RedCappi realizes the
importance of such laws and bides by them.
Another feature that adds more firepower to a campaign is easy email marketing techniques. To do
the same, RedCappi includes forward-to-a-friend feature in its emails through
which sharing becomes even simpler. In addition to all this, automated list
management system also comes handy as it helps in tackling unsubscribes and
bounce backs.
Therefore, email marketing could be a great resource if
chosen wisely.
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